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Listen hard, act fastBack in 2010, and again in 2011, Microsoft pleaded for patience in getting its Windows Phone off the ground. But this year, the latest update's most visible enhancements are a modified interface for extra-large phones and the ability to close apps in multitasking mode. You also can customize text tones by contact. This is hardly hearty fare, but Microsoft points out that these are the most-wanted additions requested by fans. However, Windows Phone customers also clamor for a notification center, a file manager, a personal assistant, better storage support for microSD cards, and indicator lights that signal missed calls and alerts. Many of these have been requested since the OS debuted and have long existed on Android and iOS.

Then there's Skype, the other company that Microsoft bought in 2011 (and for 1.3 billion more than Nokia), but the company has yet to integrate it into Windows smartphones by default x r iphone cases to counter Apple's FaceTime and even Google Plus Hangouts, Yes, Windows Phone 8 Skype users can place calls from the People hub, after first downloading the app, What I'm talking about is making this an out-of-the-box feature, We do know, at least, that Microsoft is hard at work on a personal assistant of its own called Cortana, which understands natural language and will replace the legacy TellMe voice input currently in use..

Microsoft's next update should be a major one that includes this personal assistant, notification center, and Skype integration at the very least. After the Nokia acquisition is complete (assuming it gets shareholder and regulatory approval), Windows Phone should rapidly incorporate Nokia-designed software tools, like its camera add-ons, into the native OS experience. Take big risksFrom where I sit, Microsoft's largest asset -- and challenge -- is to take the big risks that make a company stand out as a player worth paying attention to. After the transition, the Windows Phone team should not just use, but push Nokia's venerable design philosophy into edgier territory.

Microsoft should waste no time funding projects that explore and apply new finishes and materials (like continuing its work on graphene), publish a few wacky proofs of concept (like this one from 2011, also below), and perhaps create a high-end luxury phone of its own, Why? Microsoft's Windows Phone project has spent its lifetime being reactionary, trying to x r iphone cases catch up to Apple and Google without truly managing to keep pace, This is not the time to be conservative with cookie-cutter design and features that are just good enough..

This is the time to prove that Microsoft can innovate, design, and define future tech. Not every project will yield big bucks, but making a public effort would go a long way toward invigorating Microsoft's staid image. If the company could achieve coolness once with Xbox, it could do it again with Windows Phone. Spending to successFrom the very beginning, Microsoft demonstrated a commitment to spend on Windows Phone -- in bringing products to market, in advertising them, and in paying developers incentives to program for the less popular OS.