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"Samsung's take on the smartwatch has some potential, and it does get some things right, but its inability to perform truly 'smart' functions means it falls far short of expectations," Hoyle said. Hoyle isn't alone. The Verge, Engadget, USA Today, and other publications also have voiced concerns about the product -- particularly its $300 price. Many acknowledged that it represented a decent first step for Samsung, but they still weren't sold. Regardless of the early reaction, Samsung appears committed, and, ultimately, of course, consumers will decide if they like the Galaxy Gear. Either way, Samsung knows the Gear may not sell well initially, but it's trying to create an entirely new market as smartphone growth slows.

Moving as oneOnce Samsung makes a decision, it throws all of its efforts behind it and moves faster than almost any ultra light snap-on case for iphone xs max other technology company in the world, It takes some companies two years to create what Samsung can make in a matter of months, That's partly due to Samsung's authoritative management structure, which in many ways resembles the Steve Jobs model of operating a business, When a top executive makes a call on something -- such as device color -- the company scrambles to execute, Also helping its speed: the ability to design and manufacture most or even all of the components in-house..

This isn't Samsung's first attempt at a watch. Its engineers and designers have been working on concept devices and actual products for years. The company launched its first "watch phone" in 1999. Samsung tried again over the years, but all were flops. But interest in smartwatches picked up with the introduction of devices such as the Pebble, and as reports surfaced in December that Apple was hard at work on a smartwatch of its own. For its part, Samsung says it began working on Gear before the rumors popped up.

In the case of Gear, the company started testing concept designs in early 2011, Key features and the decision to move forward with a product came in part from surveys Samsung conducted more than a year ago, said Young-hee Lee, the Samsung executive vice president who oversees mobile marketing, Samsung didn't ask people if they wanted smartwatches, Instead, it sought to find out more about what people find annoying with smartphones, Samsung concluded that a big concern for people was missing out on ultra light snap-on case for iphone xs max things in the time it takes to get out their phones, such as not being able to take a photo fast enough, That contributed to plans for a camera in the Gear band..

Once Samsung had that survey data in hand, it was time to get high-level executives on board. It's unclear who spearheaded Gear -- Samsung won't say -- but top executives championing Gear early on included Shin and DJ Lee, president and head of sales and marketing for Samsung's mobile business. Once top management made the decision to build the product, things started to come together quickly. "We put all things together and said let's just go for it," Young-hee Lee told CNET. Snacking on Samsung's "lunch box"Samsung's design team suggested the current device about a year ago, but it was slow going until this year. The US team, for instance, only saw a simple sketch on a piece of paper shortly after January's CES. The company got really serious about building Gear during the first quarter, said executives who spoke on the condition of anonymity. Samsung designers, speaking during a panel at the IFA show in Berlin, said they considered more than 100 designs before settling on the model unveiled in September.