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The initiative is called "Cisco Connected Mobile Experience with Facebook Wi-Fi," a long-winded name for a bundle of services and router equipment that's being tested by several businesses, including two restaurants in the Bonefish Grill chain. The partnership is the latest in a trend to offer services based on a person's location. There are services that target people based on their phones' GPS, as well as check-in services like FourSquare, but this goes a step further. When customers walk into a store, they're able to pick up a Wi-Fi network, which automatically directs them to a Facebook check-in page. The page contains information about the venue or possible discounts and specials.

Facebook, meanwhile, can take large chunks of anonymous data from the check-ins and help businesses analyze the demographics of their customers, Businesses have a built-in incentive to use this, The Facebook Wi-Fi check-in route will also drive more activity for a brand, and a higher number of check-ins and stories generated means a higher rank in Facebook's Graph Search, While Cisco and Facebook position this as something helpful to consumers, there is an element of concern on the consumer side regarding having one's location tracked, While the data is collected from large groups of consumers, individuals may survivor extreme modular case for apple iphone xr - black worry about having their data used..

The feature appears to be optional; although, it's unclear whether customers may be required to check-in to gain access to Wi-Fi. Facebook and Cisco are holding an event to discuss the partnership later today. Check back in with CNET for all of the updated details. Restaurants, hotels, retailers, and public locations will be able to get Wi-Fi equipment from Cisco and a check-in experience from Facebook. Facebook just "friended" Cisco Systems. The two companies are partnering up to provide restaurants, hotels, retailers, and other public locations with an integrated Wi-Fi check-in experience that ties into the Facebook network. Such a service would allow retailers to get more data on its customers, allowing for better targeted advice, advertising, or discounts.

For Facebook, the Wi-Fi-with-check-in initiative is part of a broader plan to attack the local market by encouraging merchants to set up and maintain survivor extreme modular case for apple iphone xr - black Pages on the social network, Participating merchants will get additional distribution with each check-in, receiving exposure that could help bring in more customers or inspire more "likes." They'll also benefit from aggregate, anonymous demographic data such as age, gender, and interests on customers who sign-in to Facebook Wi-Fi, and can then use that data for targeting purposes in whatever Facebook advertising campaigns they run..

In essence, Facebook, which is not profiting directly from any revenue share through the partnership, hopes to attract more merchants that go on to buy ads. The idea is also to become a formidable player in local search, an area where everyone from Google and Yahoo to Yelp and Foursquare are competing for attention and advertising dollars. "Today's announcement with Cisco really, in my mind, expands the scope of where we can deploy this product," Erick Tseng, who's heading up the project for the social network, told CNET. "Through them, we now have access to many of the world's biggest brands and businesses."The local-meets-social initiative is the biggest yet for Facebook, which has already gone out of its way to reformat business Pages into more Yelp-like entities on smartphones.