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"When we tweet out a highlight as it happens and somebody sees that in that Twitter feed, we definitely think it will lead to incremental viewership," he said. "We think .. even on Sundays, when we put out highlights after the game, that it will drive more people back to the television.". Last year Kendall Hunter suffered an Achilles tear.This year he's outrunning defenders to the endzone.WATCH - http://t.co/qQEwzycgGB. Schroeder also said he believes Twitter's real-time feed of tweets to be very complimentary to the football watching experience, which explains, in part, why the organization is investing so heavily in creating original content just for people on the network. The NFL plans to produce, in what Schroeder referred to a "robust and comprehensive content strategy," custom Twitter clips seven days a week. It will tap the "content factory" at the NFL Network and NFL Films to create programming for audiences on the 140-character platform.

Though Schroeder would never say it, the subtext of his comments suggests that Twitter is the only social network in town that the NFL can trust to impact viewership and increase usage of its branded applications, Rather, he'll give you a very diplomatic answer about wanting the NFL's content to "evolve with the broader marketplace."His remarks leave the door open for the NFL to work with Facebook, but for now we can score this as a game-winning touchdown for Twitter, With a first-of-its-kind deal, clear case with glass screen protector for apple iphone 5/5s and se - crystal the NFL will be sending out video of game highlights, near-instant replays, and analysis in promoted tweets -- giving Twitter a coveted asset rivals like Facebook won't have..

The National Football League doesn't like to share -- at least when it comes to the content it licenses to television networks for billions of dollars each year. But for the first time ever, the organization has partnered with a social network to share, in its own terms, "some of the most valuable content in the entertainment business."The social network in question is Twitter, and the arrangement is such that the NFL will program special video clips that will be delivered as Promoted Tweets through the organization's official Twitter handle. Those video clips will include near-instant replays from Thursday night games, Sunday post-game highlights, analysis, news, and fantasy football advice. Videos will be appended with pre-roll, 5- to 8-second advertisements from Verizon and another unnamed sponsor. Twitter and the NFL will share advertising, though the exact terms of the arrangement are unknown.

HTC sold back its majority stake about a year ago, It initially spent $300 million on the deal, then sold back its majority stake for $150 million, Considering it charged $265 million (£164 million) for this last 25 per cent, it's come out of it $115 million better off, Which isn't too shabby at all, If only HTC wasn't in such a dire financial state overall, So why didn't the deal work out? Apparently there were disagreements over strategy clear case with glass screen protector for apple iphone 5/5s and se - crystal and investment direction, according to people familiar with the matter, It's doubtful the Beats tech helped HTC flog many more phones, too..

But it won't be the last we've heard of Beats. The company wants to grow in the portable speaker market, as well as install its audio tech into cars and laptops. It's also developing a streaming service (codenamed 'Daisy') to take on Pandora and Spotify. It even has a new investor waiting in the wings, one Carlyle Group. Apple was in talks with Beats about Daisy initially, but the two companies didn't see eye to eye. Apple subsequently launched iTunes Radio. It's an interesting time for HTC. It's facing its first quarterly loss since it went public in 2002. In an attempt to turn things around, it's enlisted Robert Downey Jr. to front an ad campaign proclaiming 'Here's To Change'.